White teeth are highly valued by young adults. But an even tooth color is considered to be of even higher importance. A study from the University of Gothenburg, one of the first of its kind, shows ...

Smooth and even color seems to matter more than blinding whiteness when teeth are in question. That is the bottom line of a massive Swedish study in which thousands of young adults were asked to ...

Has someone’s smile ever left you feeling dazzled and impressed, wondering how they kept their teeth looking so white and healthy? When you try to brush, rinse, or floss two times a day, the results ...