The resource provides guidance for businesses seeking to refine their pay-per-click strategies by examining competitor activity across ad copy, targeting, and performance benchmarks. Importance of ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

This may sound odd coming from a digital marketing professional, but, I believe that there’s no such thing as “digital marketing strategy”. This may sound odd coming from a digital marketing ...

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to ...

As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Join 75,000+ Digital ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...