I think we Americans have very special abilities in advertising, most notably in print advertising. We have a knack for getting people to buy something by reaching out with print. One of the most ...

Paper's role in direct mail goes beyond specifications. It's a powerful, sustainable medium with a story worth telling. Fortunately, that story is being preserved.

HAGERSTOWN, Md. — The mail begins arriving at 4 a.m. at Merkle Response Management Group’s sprawling 125,000-square-foot facility on the outskirts of this small city. Piles of envelopes stuffed with ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...