According to a poll conducted on behalf of tire manufacturer Bridgestone, 6 percent of American adults would prefer to get a colonoscopy than to change a flat tire. We're not sure what to make of that ...

A leader in run-flat tire technology and an original-equipment supplier to automakers, Bridgestone is now turning its attention to the replacement market with a new run-flat called DriveGuard, an ...

Run-flat tires appear nearly identical from the exterior — the technology is in the sidewalls and rubber compound. The Achilles' heel of a traditional vehicle tire is a pressure loss. Without ...

AUSTIN, Texas (April 7, 2014) — Bridgestone Americas launched its DriveGuard line of run-flat tires April 3 at the Circuit of the Americas near Austin during a ride-and-drive event for dealers and ...

Many newer cars don’t come with a spare tire, relying instead on either onboard compressors and sealants or run-flat tires. Run-flat tires offer the ability to travel short distances at reduced speeds ...

AUSTIN, Texas (April 11, 2014) — In this video, Robert Saul, product planning manager at Bridgestone Americas, details the features of the DriveGuard line of run-flat tires for the replacement market ...

NASHVILLE, Tenn.—Bridgestone Americas Inc. has introduced the Bridgestone DriveGuard Plus premium touring tire, designed to deliver a comfortable ride, improved wet and winter performance, and ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. The world of tires is an ever-expanding nexus of increasingly ...

Television star Will Arnett (“Arrested Development” and “30 Rock”) is driving a new slate of ads for Nashville-based tire maker Bridgestone and its DriveGuard run-flat tires. The campaign, “Everyday ...

Bridgestone has launched its new DriveGuard run flat tyre in Europe which will be available as an aftermarket fitment to any make of car fitted with a pressure monitoring system. The reason you need ...