Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

In order to elevate pricing in your company, own it and ensure your leadership teams are treating pricing as the strategic lever it is.

Those who try to mess with fast food should be prepared to face Americans’ wrath. Wendy’s faced an outcry earlier this year after CEO Kirk Tanner told investors that the chain would start testing out ...

Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying competitive. Dynamic pricing – a strategy that adjusts prices based on demand, ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

(NerdWallet) — If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

The recent controversy over Wendy's pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy's new president ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

A Wendy’s Co. restaurant in New York City.. Photo: Yuki Iwamura/Bloomberg Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants. The burger chain clarified ...

In a post on X, Peru-based AI expert Gina Acosta said she used Grok to slash the cost of a flight from $1,200 to $340 by ...