CLEVELAND, Ohio – When it comes to measuring the effectiveness of content, most marketers would love a simple formula ("X + Y = Success!" comes to mind). Unfortunately, measuring content does not lend ...

Mike Chapple is a teaching professor of IT, analytics and operations at the University of Notre Dame. Is your security program effective? Can you prove it in a way that senior IT and government ...

Metrics are an important part of any ad campaign, especially one that takes place online, where unique impressions are logged and counted. How can you be sure you're getting the most for your Internet ...

Employee evaluations measure your employees' performance; however, an ineffective performance evaluation can do more harm than good. Measuring the effectiveness of your evaluation process ensures that ...

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Search engine optimization (SEO) is a critical component of any professional services firm’s digital marketing strategy. By improving the quality and quantity of traffic that arrives at your website ...

A “measurement” is any observation that reduces uncertainty. As I’ve written previously: [E]verything that truly matters in business can be measured somehow. This claim always generates push back by ...

Gathering metrics to measure the effectiveness of an enterprise security strategy can be a difficult and somewhat imprecise task, but that’s no excuse for not trying, said IT managers at RSA ...

The Army's adoption of the Agile Process to enable rapid technology insertion led the three agencies charged to execute this process--the U.S. Army Test and Evaluation Command (ATEC), the U.S. Army ...