Add Yahoo as a preferred source to see more of our stories on Google. ELF Cosmetics has released an $8 lip oil that many are comparing to a popular $40 Dior product. I tried the less expensive lip oil ...

Which Elf lip balm is best? You don’t need to settle for just any drugstore lip balm when you can get Elf’s hydrating, clean ingredients and still spend less than $8. Elf lip balms are widely ...

This would be perfect for Galentine's Day.

CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...

When you leave home, there are many essentials one has to carry with them. Keys, phone, wallet, etc. And if you’re a makeup lover, you need all the aforementioned plus your lippies. But let’s be ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available on ...

The original partnership, a limited edition, black metal-inspired makeup vault called Corpse Paint, shocked the beauty and beverage industries with one of the most unexpected, buzz‑worthy, ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...