Why email marketing? Email marketing is still the best performing marketing channel, outperforming others like social media, search engine optimization, paid search and affiliate marketing. In fact, ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...