Event management is an integral part of brand marketing. Event management’s contribution begins with the very first step of branding which is a brand launch. Ever since a brand is launched there are ...

Cvent Audience Connecter for LinkedIn helps B2B marketers refine audience targeting and improve campaign activation to maximize event ROI on the world’s largest professional network The integration ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

A group of veteran industry professionals has launched a consultancy company – the Event Advisory Group – designed to help associations, trade show organizers, publishers and corporations improve the ...

The best events management solutions make it simple and easy to manage all aspects of an event, from programs to speakers to attendees. This is important because managing events can be tough - there ...

Niche Media, the parent company of Marketing Mag, has delivered some of the country’s most high-profile B2B events over recent decades through its Niche Content Agency division. It’s now on the cusp ...

Why event management at Western Michigan University? Real-world experience: 100% of event management students complete an internship or field experience. Engage with the industry: This program enables ...

In UW’s Department of Management and Marketing, you’ll build the skills to lead, innovate and stand out. From entrepreneurship and leadership to branding and analytics, our programs combine hands-on ...