Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Myra Deshmukh worked at Amazon for over a decade and taught a business writing course to other employees. She shares seven tips for improving email communication, including being concise and avoiding ...