Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

Once again, there’s hardly anything better than packaging that represents what’s inside. Whether playful, extremely functional or simply just good-looking, all of the above are excellent examples of ...

When the blister pack was conceived in the 1960s, it revolutionized unit-dose drug administration by providing a cheap, light, tamper-proof barrier that preserved product integrity. But it was also a ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.