The lastest gong sounding from TCOD: Researchers at Britain's Exeter University studied 200 individuals and report that people in their sample who are the most avid recyclers and energy savers at home ...

Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...

Cognitive dissonance, or having conflicting attitudes, beliefs and behaviors, is affecting how people respond to the COVID-19 pandemic. In a recent article for The Atlantic, social scientists Elliot ...

Have you ever heard, seen or read a news report, only to hear, see or read another news report a few minutes later that seems to contradict the first news report? Or have you ever suddenly become ...

Do you ever get that nagging feeling of discomfort when your beliefs and actions don't quite line up? Like when you swear you'll stick to your budget but can't resist buying that new pair of shoes? Or ...