Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center conducts surveys all around the world on a variety of topics ...

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: Considering the differences between a questionnaire that respondents ...

Food labels may have an important function in communicating nutrition information and have considerable potential to influence food choice and dietary behaviour. Questionnaire content was determined ...