Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...