Simple as it may sound, attributing a session to its traffic source can be tricky, even impossible. This post details the role that UTM parameters play in traffic attribution in Google Analytics.

You should be using UTM parameters to track your marketing efforts. If you already are, this list has 14 clever ways you can use them to track conversions. If you aren’t, this article will go over the ...

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such ...

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes. It’s OK if you don’t know off the top of your head. (I ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Unnat Bak When discussing ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. Social media marketers need to constantly test strategies if they ...