Emirates Airline leverages its Australian Open sponsorship to showcase First Class hospitality, reinforce brand positioning, and reach a global tennis audience.

Etihad Airways has been named as the airline with the Best First Class in the world in Skytrax's annual World Airline Awards, as well as #6 in the overall Airline of the Year category. This is the ...

JetBlue will introduce a domestic-style first class product on some aircraft starting in 2026. The airline's current premium offering, Mint, features lie-flat seats but is only available on select ...

Emirates is shaking up the luxury travel experience for families. The airline’s new policies make it harder for parents to bring young children into first-class cabins, leaving many to rethink how ...