Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Fluoride, a naturally occuring mineral found in many foods and water, has been a primary ingredient in toothpaste since the 1970s. Despite being widely regarded as safe by the Food and Drug ...

While the debate around fluoride continues, many are considering switching their fluoride toothpastes to alternatives that include the popular ingredient nano-hydroxyapatite. "As ingredient labels ...