Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

For decades, fluoride has been at the heart of modern dental care, recommended by dentists and added to everything from toothpaste to drinking water. But in recent years, a growing wave of ...