Long a staple of Filipino cuisine, the purple yam is all over global menus, and farmers are struggling to keep up.

What was once a staple of local desserts is now turning into an export earner, as Philippine ube products pulled in $3.06 ...

MANILA, Philippines — From low-cost ice shavings flavoring to jam jars hauled home from Baguio City, ube has long been a familiar favorite on the Filipino table. But as global demand for healthier, ...

From a backyard staple to a fast-rising export ingredient, Philippine ube (purple yam) generated $3.06 million in overseas sales in 2025 as global food ...

THE Philippines generated $3.06 million in ube and ube-based product exports in 2025, fueled by rising international demand for authentic Asian flavors, natural ...

Rising international demand for authentic Asian flavors, natural food colorants, and diverse food applications drove the Philippines to generate $3.06 million i ...

I HATE to tell you I told you so. But well, I told you so. Three years ago, I wrote a column extolling the virtues of ube, that sweet-tasting, purple-colored yam ubiquitous in Philippine shakes, cakes ...

UBE (purple yam) and ube-based products sold $3.06 million overseas in 2025, the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB) said on Friday. This reflects the transition of a ...

Celebrate spring with Starbucks’ new Ube Vanilla drinks, featuring subtle nutty flavours and a pop of vibrant purple.