Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, ...

Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more granular product data. Metrics include new ecommerce calculations. Google Analytics 4 expands ecommerce ...

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Views per session and average session duration are now ...

Google Analytics 4's new metrics can reveal more nuanced, time-dependent insights. While marketers have been working to update their Google Analytics accounts to the latest iteration, GA4, Google has ...

Navigating Google Analytics 4 (GA4) can be challenging, even for experienced marketers. With a new interface, an unfamiliar data model, and frequent changes, it is easy to lose confidence in what your ...

Yes! I want to attend The Modern Marketer's Guide to Google Analytics and enjoy a year of PRO membership! With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)?

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

That is why audits have become more important than ever not as technical checklists, but as strategic tools for clarity and control. At dentsu Performancemedia, GA4 and GTM (Google Tag Manager) audits ...