One of the posters on my wall at work is the 4 Keys 2 Fun from Nicole Lazzaro. For those that don’t know, early in 2000 (2003 / 2004) XEODesign (her company), conducted some research into why we play ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

Putting game mechanics into traditionally non-game user applications, such as software and online services, is gaining speed as a business strategy that not only increases user participation, but also ...

Gamification — the strategic application of game-like elements in non-game contexts — is fast becoming a cornerstone of digital user experience. As businesses race to capture attention in a saturated ...