The ability to create segments of your user base is an extremely powerful feature within Google Analytics. It’s hard to do meaningful analysis in Google Analytics without segments. This session will ...

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared ...

In this video, Brian Massey talks about slicing up visitor segments to understand buying habits based on two predictive metrics, such as average time on site and average pages per visit. The metrics ...

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program.