Want better information about where visitors to your site go, after they’ve clicked on your AdWords ads and reached your site? Google is now offering the ability to link your Google Analytics account ...

The other day, Google AdWords and Analytics customers began reporting that they received an email from Google Analytics asking them to reestablish a link between their Analytics account and AdWords ...

Did you know half of all Google search queries are now coming from smartphones and tablets? Google certainly did, according to Sridhar Ramaswamy, Google’s senior vice president of Ads and Commerce.

You’ve long been able to see AdWords account data in Google Analytics, but many marketers have longed for GA data in their AdWords account, as well. Google is currently testing such a feature in a ...

There is a thread at WebmasterWorld and several in the Google Analytics Help forum with complaints that Google Analytics is no longer tracking Google AdWords data properly. The WebmasterWorld thread ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

Google Analytics has changed the way digital marketing is measured. Google Analytics and AdWords are what butter is to bread. It makes it better and easier to take in. If you haven’t used Google ...