Bad apps can be hiding in the place you least expect and that’s exactly what happened with 224 malicious apps that were recently removed from the Google Play Store following the discovery of a massive ...

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

The Google desktop app for Windows offers a Gemini-powered, system-wide search that pulls in results from other services ...

Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales. Google Ads rolled out a beta feature that lets app ...

Google’s Play Store is changing — in fact, the entire Android app ecosystem is changing. A year from now, the world’s most popular mobile OS will be more like Apple’s iPhone than ever before. But ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...