Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features. Demand Gen campaigns will have ...

Gain early insights into Demand Gen best practices, including campaign and budget management, through real-world examples from beta testing. The post Google Demand Gen campaigns: Migration and best ...

Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to reach users with intent-driven placements and far more control over where Demand Gen ads appear.

All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad ...

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. This change was spotted by a number of ...