Add Yahoo as a preferred source to see more of our stories on Google. Now, the popular Japanese candy brand Hi-Chew has taken the American candy market by storm thanks to its chewy texture and ...

HI-CHEW®, the immensely fruity, intensely chewy candy, is hopping into spring with a limited-time release: HI-CHEW® Easter Mystery Mix. This festive mix features three fan-favorite flavors and one all ...

When it comes to chewy candy, we've all had Starburst and fruit-flavored Tootsie Rolls. But have you ever tried a Hi-Chew? If you haven't -- YOU NEED TO! Hi-Chew is a popular Japanese chewy candy ...

One of Japan’s oldest candy companies, with its U.S. base in Irvine, plans to more than double domestic sales in the next seven years with new product offerings and further efforts to expand ...

Remember the 2019 Palm Springs Taco Bell Hotel stunt? Well, if you thought the coming and going of that "tacoasis" meant you'd lost your chance to spend a night inside a giant marketing gimmick, you'd ...

FoodNavigator-USA visited HI-Chew's pop-up to speak with Teruhiro Kawabe, Chief Representative for the USA & President, CEO of Morinaga America Inc. and Joanne Hsu, senior brand marketing manager, to ...

The limited-edition cookie-candy collab celebrates a new Hi-Chew flavor and Halloween Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes the weekly recipes for the print ...

HI-CHEW, the fruity, chewy candy, debuted its newest digital commercial. The 30-second spot suggests consumers "Choose Different. Choose Fun. Chew HI-CHEW." Gigasavvy is the creative agency for the ...

If you have a sweet tooth, there’s one state in the U.S. you definitely have to visit: Utah. The state eats around 85% more candy than the country’s average, and soda shops selling creative, often ...

Chewy candy has been a staple in American culture for centuries. One of the earliest examples is Good & Plenty, a sweet licorice surrounded by a hard candy shell, which debuted in 1893. Nearly every ...