Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science. Both word-of-mouth and ...

Rape is a serious problem that affects millions of people around the world, leaving deep emotional scars on survivors. Many experts believe that alcohol use and how bad behavior is portrayed in movies ...