Google announced new creative tools in Google Ads, leveraging its Imagen 3 AI model to generate lifestyle imagery across Performance Max, Demand Gen, Display, and Apps campaigns. How it works.

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.