Searching for a job is a full-time role in and of itself. The process requires more than just a polished résumé and a well-rehearsed interview pitch. Employers want to know what makes you unique—what ...

As one who has been developing and coaching various industry leaders for years, I find it perplexing that most of these leaders, as capable as they are, have a hard time expressing their value ...

It is extremely unfortunate that there are such a large number of internet marketers, minipreneurs, entrepreneurs and corporations that are investing extremely heavily in order to grow and market ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Financial advisors striving to grow their practice face a range of challenges. One of the most important is crafting an effective value proposition that will set an advisor apart from the competition.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you want your organization to be recognized as an ...

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

Develop a clear tagline, value proposition and differentiator statements, and reap the benefits of a powerful brand pitch that unifies your sales and marketing teams, accelerates sales cycles and ...