Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.

In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends ...

To measure the impact of a digital marketing investment, you must connect those metrics to real margins, acquisition cost and ...

Higher education is awash in data. Whether it’s the indicators the college rankings industry uses to compare institutions, the metrics faculty and administrators employ to gauge the importance of ...

How can we account more fully for the impact of a faculty member’s research? There are of course the obligatory publications in respected journals with a high impact rating. Official awards from ...

Philanthropy plays a special role in the betterment of society. Its flexibility allows for intervention and experimentation in line with—and often ahead of—government policy and private sector ...

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

Proving the value of employee training means knowing which signals to watch, how to connect them to business outcomes, and building a case that earns budget and backing. Here's how you can measure ...

This resource is part of our Exiled Media Toolkit, produced in partnership with the Network of Exiled Media Outlets (NEMO), and with the generous support of the Joyce Barnathan Emergency Fund for ...

The Pentagon still lacks clear ways to measure if the organizations charged with innovation in the Department of Defense actually work. In 1964, the federal government funded 67 percent of research ...