Five travel guide authors offer a behind-the-postcard look at their job. Carolyn McCarthy, author of more than 40 Lonely Planet guidebooks What can a guidebook offer that a web search can’t? The ...

Focus groups can be an ideal way for a business or institution to get information from members of their target market and generate ideas for more detailed research going forward. A moderator's guide ...

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides ...

There are a ton of reasons why you might consider writing books. You might want to prove your expertise on a given topic or create a funnel for your business. You might need a book in order to ...