The footwear brand is releasing its first Hyrox-specific shoe, formulated to handle every sprint, lunge and row thrown at it.

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA, has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the ...

Fitness offers the largest sport in the world and Hyrox—a mass participation event that mixes running with functional movements in a race format—is growing at record rates. Puma is now on board as the ...

Puma announced its partnership with Hyrox in June 2024, becoming the fitness race’s official apparel and footwear partner. To start 2025, the two have teamed up on a new collection, which includes ...

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more It’s 7 a.m. in Hamburg and the city is ...

HERZOGENAURACH, Duitsland--(BUSINESS WIRE)--Het internationale sportbedrijf PUMA kondigt een wereldwijd partnerschap aan met HYROX, de wereldserie fitness racing. Via dit partnerschap wordt PUMA de ...

PUMA announces early renewal of its long-term partnership with leading fitness sport HYROX – The World Series of Fitness Racing HERZOGENAURACH, Germany, October 01, 2025--(BUSINESS WIRE)--Global ...

In a major step for India’s growing functional fitness landscape, global sportswear brand PUMA has partnered with HYROX to bring the international fitness race series to India. HYROX is a global ...

Recently, I found myself immersed in The Sneaker Wars, a compelling documentary on Disney+ that chronicles the rivalry between Adidas and Puma, two giants born in the same small German town of ...

Global sports company PUMA has renewed and extended its partnership early with HYROX, the World Series of Fitness Racing, which is expected to draw more than 1.3 million participants around the world ...