Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth ...
Defining products makes it easier for advertisers and publishers to understand how content is organized and how ads are classified. IAB Tech Lab, the global organization responsible for digital ...
Aims to Accelerate the Transition from Content Taxonomy 1.0, Reduce Bidstream Inefficiencies, and Enhance Industry Adoption of Content Taxonomy 2.0 and 3.1; Public Comment Period Open Through January ...
IAB Tech Lab, a global digital advertising technical standards-setting body, announced today the release of “multiple deliverables focused on helping the industry most efficiently utilize IAB Tech Lab ...
IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...
Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale ...
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