Data-driven marketing firm Claritas has partnered with in-game advertising platform Anzu to offer attribution and measurement metrics for brands. The partnership aims to offer advertisers better ...
Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...
Playgama developers can integrate Anzu’s in-game ads through the Bridge SDK. The initial rollout supports Unity WebGL, Cocos, and JavaScript. Gangsta Island: Crime City is the first web game to adopt ...
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