This article is the last in a series of three from Osprey Health Consulting. In this third article we will cover the importance of insight and measurement in brand planning and provide the brand ...

Integrated data and cloud-based solutions can be used for process optimization. In the past, process control data were used simply to control the process. With the explosion of data collection and ...

We used to use phrases like market research and customer data. Now that ‘customer insight’ has become a buzzword, it implies that we used to not really understand our customers. Even if we had plenty ...