It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

Let's face it: There is too much content out there. No matter what topic you're interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for ...

In 2014, BuzzFeed launched a quiz called “What City Should You Actually Live In?” Since then, the quiz has been viewed more than 20 million times. The company now creates multiple quizzes every day ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...

Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

With people online more than ever before, interactive content marketing is your best bet to boost engagement and grow your audience. Many savvy businesses have a content marketing strategy, so it’s ...

Opinions expressed by Entrepreneur contributors are their own. Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a ...

The pandemic has affected almost every aspect of our lives, including the way we present and market our products and services. Industry events and tradeshows have been hit especially hard. Typically ...

As prospects and sales professionals use Alinean-powered Interactive White Papers, Diagnostic Assessments and ROI / TCO Calculators, much intelligence is collected during the engagement. This includes ...

Minimal time, flooded inboxes and new content coming from every direction — it’s no wonder why B2B marketers struggle with getting buyers’ attention in the digital world. These challenges have led ...