Plus, is it bad for kids and grandkids?

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

If you're a parent with a school-aged child, chances are you've heard some bizarre sounds coming from your kid's room -- things like "Tung Tung Tung Sahur" or "Tralalero Tralala." These odd noises ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Freelance journalist and broadcaster, writing about music and the arts. You may have seen the term bandied about, you may even have heard one of the mind-numbing (yet infuriatingly catchy) songs, and ...

For those unfamiliar the trend combines crude AI mashups with (very) loose Italian to make ridiculous scenario videos. Among the most popular examples include a crocodile/bomber plane hybrid named ...

Literally, it can be translated as "rotting brain" or "brain decay." But in internet parlance, it is used more generically to describe a decomposed mental condition brought about by extended exposure ...