The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...
The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...
LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...
Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...
Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...