When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. I know I’ve been ...

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify ...

Discover how home-based businesses will use AI-driven smart lead scoring and automated sales follow-up in 2026 to boost ...

Lead scoring is crucial step in demand generation and can greatly improve the number and quality of leads that marketing passes on to sales. But how do you go about scoring leads? Mac McConnell over ...