Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

Why they last, and what we can learn from them.

A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

A company’s name and logo can play a huge part in its success, while the simplicity, versatility, and agility of its brand can have an enormous impact on its lifespan. Marrying them together in a way ...

Backed by 25 years of brand expertise and a 7‑figure founder, applications open to eligible local businesses; waitlist ...

A brand must live beyond the logo file. X-Design AI Agent helps you apply your visual identity design to physical and digital ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

WNBA star Angel Reese has been blessed with a custom logo ahead of her upcoming sneaker collab with Reebok. The slick chrome emblem was an instant hit with fans who praised the clever yet classy ...