Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

Branding is a minefield these days, with social media ensuring that everybody can share their immediate gut reaction to anything from a new logo to an advert or poster design. Consider the reaction to ...

Walmart, the popular US retail chain has just had a logo redesign, 17 years after its last redesign in 2008. This has greatly intrigued many consumers who wish to learn more about the change and why ...

Cracker Barrel has cut ties with the design firm behind its failed logo redesign. The company confirmed the decision in a press release issued Thursday. "The Company also today confirmed that it is ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Austin officials revealed a new city logo on Thursday, September 4, marking the first unified brand identity in the city’s history. The internet, however, has a lot to say about the logo, most of it ...

Cracker Barrel shares soared 7% on Wednesday after the Southern dining chain vowed to kill its controversial logo redesign – but customers are still demanding the CEO who led the “woke” turnaround be ...

The Cleveland Guardians, as fans should know by now, rebranded following the 2021 season. Their new moniker was chosen to reflect the Hope Memorial Bridge outside of Progressive Field, including the ...

Cracker Barrel said it will be going back to its old logo on Tuesday, amid a public backlash to the restaurant and country store's recent logo change and redesign. "We thank our guests for sharing ...

The iconic Texas Longhorns logo — a symbol deeply embedded in tradition — is stirring fresh debate online after a social media influencer unveiled a modern redesign of the classic “Horns Up” emblem, ...

Changing a longtime logo is not for the faint of heart. Just ask Cracker Barrel. In fact, the marketing world has dozens of cautionary tales about famous logo redesigns that flopped. Tropicana’s 2009 ...