Lotus is steeped in history. For the last 71 years, the sports car company has been hand-building cars in Hethel, England, and every Lotus built over that seven-decade span has adhered to founder ...

Add Yahoo as a preferred source to see more of our stories on Google. Lotus has taken its ethos of ‘simplify and add lightness’ to a new level by introducing an overhauled logo. Changed distinctly for ...

Lotus has a new logo. That’s it, above. The change comes as the company embarks on a new era of expansion and a new generation of driver-focused sports and hyper cars including the recently revealed ...

Lotus is gearing up for its massive 75th anniversary. Back in 1948, a young Colin Chapman began work on the first ever Lotus, and the brand intends to commemorate its genesis with a series of ...

Lotus has taken its ethos of ‘simplify and add lightness’ to a new level by introducing an overhauled logo. Changed distinctly for the first time since 1989, the Norfolk-based firm’s new logo takes ...