A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Enrollment in loyalty programs is on the rise across all retail categories, but soaring participation in retailer loyalty programs does not necessarily translate to 'genuine' loyalty and relevant ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

You have invested time, resources, and money into your loyalty program. But is it working? If your answer is “yes” to one or more of the following questions, chances are it’s not. 1. Has your program ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

Win when you lose with the top VIP programs at online casinos in PA. We compare the best VIP clubs, BetRiver's iRush, Caesars ...