Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

The insurance industry is saturated with national brands making a lot of noise, making it tough for local insurance agencies to be heard by consumers. Smart marketing strategies are necessary so that ...

When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV ...

A marketing plan for an insurance agency requires knowing the vision for the agency, available resources (both money and time) and the type of clients being sought. Key plan sections evaluate the ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

New Delhi: In the India of my childhood, life insurance was a familiar yet distant presence—like a billboard on your daily commute—there but never quite commanding attention. You knew it existed, ...