The ecommerce market has expanded into a more interactive, personalized, build-to-order shopping experience. Many retailers are offering an online product customization experience, empowering ...

producing a customized product on demand for a specific, named customer after receipt of an actual order, and, producing it with the same efficiency as one would expect from a mass-produced product.

If your buyers want custom, built-to-order products, but you need to make and sell enough at a low price to compete with mass production, mass customization is your middle ground. As customers get ...

The use of the term “mass customization” certainly seems catchy early in the 21st century. Some are using the expression when it really doesn’t apply to the business model that they have adopted. In a ...

From the shoes on your feet to your daily dose of caffeine, many consumer and retail companies are giving people the opportunity to add a flair of customization to the products they buy, generating ...

Thanks to the immediacy of our digital age, shoppers have a growing desire for products that can be instantly customized exactly to their preferences. But the demand for customized goods does not ...

Mass customization, where customers order clothing made to their own style tastes and measurements, has been proposed as one solution to overproduction. But the logistical challenges of tailoring ...

Customized parts printed on HP's Multi Jet Fusion 3D printer. The triumph of product standardization, a core principle of mass production, was manufacturing’s man-on-the-moon moment. As essential to ...

From the past 2 parts of this article series, we have learned that the industry has acknowledged that a revolution in fashion production needs to take place. The feasibility of mass customization and ...

The growing demand for customization in quick-service can be attributed to consumer insistence on a “me society” and operators’ intense battle for food-share. Customization in fast food began with the ...