If your business runs online sales or marketing campaigns, it’s important to know which activities are working and which aren’t. Accurate data is key in making smart decisions, and the power of online ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

There is no shortage of marketing measurements in most large corporations, yet there is a significant gap in measurement discipline. Measurement problems occur at several levels, ranging from basic ...

We all want to do a good job, and most of us would like to be recognized for our work. But how does your brand know if you’re successful? The most important part of marketing communications is ...

It is estimated that companies in the U.S. are losing as much as $62 billion a year due to poor customer experience alone. This has always been important. But with recent innovations in data storage ...