When it comes to merchandising and product development, feeling your customers’ pain is a good thing. Viewing your products and overall brand experience through their lens enables you to solve their ...

For marketing departments, the pendulum seems to be swinging again, and this time in their favor. According to several recent studies, marketing’s role has been in steep decline at many companies. But ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

Digital and next-generation merchandising company Xcite Automotive has launched a dealer-centered service that it says can streamline the reconditioning and merchandising process of preparing vehicle ...