I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers ...

Meta Platforms Inc. (NASDAQ:META) shares are trading higher Monday following reports that the company is preparing to launch a fully automated ad creation system powered by artificial intelligence by ...

In today’s Digest, we cover Meta launching a UK ad-free subscription, Trump signing TikTok’s transfer to US owners, and OpenAI planning an in-house ad tech build. Meta is introducing a subscription ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Meta Platforms Inc. (NASDAQ:META) is set to revolutionize the advertising industry by introducing a fully automated ad creation system powered by artificial intelligence. Meta's current ad platform ...

Instagram and Facebook parent Meta says new data shows that advertisements created with assistance from generative AI outperform traditional ads. The tech giant also announced new AI tools for video ...