Mass customization sounds new and exciting, but really it is just taking elements of our current system of production – elements that have existed for hundreds of years – and mixing them in a new and ...

Circa 2014, the world was being told by people like this author that 3D printing was ushering in an era of mass customization for consumers. That is, anyone would soon be able to purchase products ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

Rules-based modular customization systems like Nike's NIKEiD -- which helped create these Magista football boots -- have allowed consumers to enhance both the personal style and function of what would ...