As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hemal Somaiya ...

Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

LIVINGSTON, Mont.--(BUSINESS WIRE)--PFL, the pioneer and leader in Tactile Marketing Automation, today releases its third annual report, “The State of Multichannel Marketing.” The study found ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of multi channel ...

Research shows that organizations with a strong omnichannel marketing strategy perform better than others. Here are some tips to strengthen yours. COVID-19 has separated the leaders from the laggards ...

The multichannel method is going to be a necessary component to a successful marketing strategy in the coming years. Over the past several years, it's become increasingly apparent across all ...

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...